Summary
Technology executive, architect, writer, and public communicator working at the intersection of AI system design and human creativity. 28 years building media technology products, from embedded processors to content platforms. Currently building an ethical AI architecture to support human creativity at Sides, the casting platform he co-founded, and leading the TV Academy's first agentic AI education program. Across these roles, he stresses governance that is human-led and human-centric, casting AI in the service of human expression.
Prior Roles
Principal Engineer, Solutions Architect - Technology Strategy
Xperi
2015 - 2024 | Calabasas, CA
- Co-led strategic initiatives across home, automotive, and mobile products, aligning customer-facing solutions with corporate strategy and business objectives.
- Served as customer advocate for Hollywood studios and CE manufacturers, gathering feedback to refine products and drive adoption of IMAX Enhanced and DTS:X technologies.
- Built and maintained strategic relationships with major entertainment studios, collaborating to establish integrated workflows delivering measurable customer value.
- Developed success playbooks and training materials; authored specifications, guides, and educational content enabling customers and teams to maximize platform utilization.
- Incubated 60+ innovation concepts and collaborated with R&D on 30+ proof of concepts, demonstrating customer-centric approach to product development.
Senior Director, Customer Solutions / Director, Embedded Software
Watchwith / Related Content Database Inc.
2009 - 2015 | San Francisco, CA
- Led customer success operations for 10+ television network accounts including Syfy, managing complete customer lifecycle from onboarding through expansion, reporting directly to CEO.
- Defined and optimized customer journey for Software as a Service (SaaS) product, establishing best practices for customer adoption and ensuring clients maximized platform value.
- Drove customer retention and expansion by identifying opportunities for deeper platform integration, resulting in multi-year partnerships with major entertainment brands.
- Acted as executive sponsor for strategic accounts, building C-level relationships and serving as primary advocate for customer needs within the organization.
- Gathered customer feedback and translated into actionable product recommendations, directly influencing product roadmap and feature prioritization.
- Led product management for Watchwith Televised connected TV interactive overlay application.
Engineering Program Manager
THX Ltd.
2005 - 2009 | San Rafael, CA
- Managed cross-functional teams delivering THX Media Director, coordinating engineering, marketing, business development, and sales for alignment with business goals.
- Drove customer adoption by developing implementation solutions across multiple platforms including HDMI, Blu-ray, DVD-Video, displays, and receivers.
- Improved operational efficiency by 60% through innovative internal tooling, demonstrating commitment to process improvement and team enablement.
Senior Software Engineer
LSI Logic Corporation / C-Cube Microsystems
1999 - 2005 | Milpitas, CA
- Designed and developed front-end software for ZiVA series DVD playback processor, supporting customers and maintaining firmware components.
- Created validation programs for silicon revisions; developed strong skills in embedded systems programming (C, C++, Assembly).